Sup with the SUP?

I have to say that I'm still on the fence about the SUP - stand up paddle boards.  I've SUPed around a few times and have to admit it's pretty fun and it's a harder exercise than I ever expected but all this really is at the end of the day is diet surfing for the yuppie scum crowd.  I posted a video below if you have no idea what the hell I'm talking about:

I looked into buying one recently and I had no idea they're over $1,000!  Like I said earlier, it's for the yuppie scum crowd.  Seriously.